Gisele Bundchen adds glamor to Balmain Spring-Summer 2024 campaign

Brazilian supermodel Gisele Bündchen reflects the energy of spring in Balmain’s Spring-Summer 2024 campaign. In the campaign, the glamor of the supermodel perfectly matches the theme of the collection, which is reminiscent of a vibrant blooming rose garden.

Balmain is kicking off its Spring-Summer 2024 season with a splash, showcasing a blooming campaign with Gisele Bundchen’s radiant face. The allure of the Brazilian supermodel, photographed by Rafael Pavarotti, coincides perfectly with the theme of the collection, which is reminiscent of a vibrant blooming rose garden.

The campaign reflects the spirit of rejuvenation that spring brings, with Gisele Bundchen wearing pieces that oscillate between the nostalgia of retro fashion and the freshness of modern style.

In one photo, Bündchen dazzles in a tank top and voluminous red and white floral skirt, reminiscent of iconic 1950s elegance. In another shot, she highlights her statuesque figure in a mini dress adorned with pink polka dots and a bow, showcasing the playful energy of the collection.

Balmain’s accessory selection adds a dynamic atmosphere to feminine silhouettes. A geometrically interesting green handbag and dark blue cuff bracelet complete the collection’s color palette, while Gisele Bündchen’s golden hair and sophisticated makeup reflect the brand’s timeless appeal.

Under the creative direction of Olivier Rousteing, the campaign goes beyond mere visual aesthetics to depict Bündchen’s legendary beauty as a beacon of happiness and confidence.

Balmain sums up its Spring-Summer 2024 campaign as: Cheerful, bold and unapologetically beautiful.