2024 The most popular fashion products (shoes bag coat)

The List Index, every three months; It determines the world’s most popular brands and products based on searches, sales, views and social media statistics. In 2024, sister brands Miu Miu and Prada traded the title of the world’s most popular brand among themselves, and in the 4th quarter, Prada officially took back the crown. Additionally, the 4th quarter report; shared 10 products that contribute to the spirit of fashion and herald larger trends in the industry. At the top of the list is The Row’s ‘Margaux’ bag, which has been very popular lately.

At the top of the list of the most popular fashion products of the last quarter of 2024 is The Row’s ‘Margaux’ bag. Priced between $3,490 and $6,850, this bag has found a special place in the hearts of quiet luxury enthusiasts and has solidified its place as a new generation status symbol. There was a 63% increase in searches for the bag, which is also used by Kendall Jenner, Zoë Kravitz and Jennifer Lawrence, in the last quarter of last year.

Second on the list is Victoria Beckham’s belt with ‘Frame’ buckle. After the Beckham documentary was released on Netflix, searches for the belt increased by 68%. The Beckhams’ renewed popularity has also propelled Victoria Beckham’s eponymous brand into Lyst’s ‘Breakthrough Brands’ category.

Similarly, Miu Miu’s cherry-coloured, low-heeled shoes, which optimize trends, became the third most popular product on the list. Searches for cult-favorite shoes increased by 49 percent in the last quarter of 2024, according to Lyst data.

Skims’ boxers, which are also included in the ‘Breakthrough Brands’ list, managed to rank 10th in the most popular fashion products list.

Here are the most popular fashion products of the last quarter of 2023, respectively…

1. The Row Margaux bag

2. Victoria Beckham Frame buckle belt

3. Cherry Miu Miu shoes

4. Adidas Country OG sneakers

5. Loafer with Prada logo

6. Ugg Tasman slippers

7. COS coat

8. Ralph Lauren hat

9. Arc’teryx Atom hooded jacket

10. Skim boxers