Sydney Sweeney becomes Kérastase’s global brand ambassador

Global icon of modern femininity, Sydney Sweeney, has been appointed global brand ambassador for luxury hair care brand Kérastase. Sweeney, who is at the top of popular culture thanks to his talent and passion as an actor and producer, has managed to consolidate his place with this new role.

The iconic roles she played in ‘The White Lotus’ and ‘Euphoria’, two of today’s most important TV series, brought Sydney Sweeney a rapid rise on the screen. Thanks to the unique success of these two series, the beautiful actress, who was nominated for Primetime Emmy twice in the same year, has become one of the most admired and popular actresses in the world. Sydney Sweeniy’s star, who also appeared on the big screen with the romantic comedy movie ‘Anyone But You’ and the action thriller ‘Madame Web’, will shine even more in 2024.

Sweeney, who has found a place in the hearts and dreams of fans from both Generation Z and Generation Y with her universal appeal, is a symbol of the Kérastase woman with the courage she displays in all areas of life.

Kérastase Global Brand President Rosa Carriço said: “Sydney fascinated me with her warmth and charm both on and off the screen. I think she is a truly fearless woman. She is a fearless person who shows the ability to be herself with her hair, beauty and style, the roles she takes, and her many talents and interests. You feel like you know him right away with the passion, focus and sense of humor he shows when he talks. This is what it means to be a Kérastase woman. That is, to dare and embrace your own journey.”

Sydney Sweeney said that joining the Kérastase family as a global brand ambassador was an incredible experience for her and said: “It is a tremendous feeling to collaborate with such an iconic brand. Its beauty; I find myself being able to express my creativity, be honest with myself, and stand strongly behind what I do. In my opinion, Kérastase manages to capture these themes in every campaign and always maintains its elegance. “I can’t wait to show you what we have achieved together.”